Real Clients.
Measurable Results.

NovaPay's user base was growing fast, but so was their problem: 12% of new signups never received their email OTP, causing them to abandon registration. On top of that, fraudulent login attempts were flooding the support team with account-recovery tickets — costing the company both customers and money.

Ritorica replaced NovaPay's email OTP flow with a dual-channel system: SMS as the primary delivery method, with automatic fallback to WhatsApp if the SMS is undelivered within 30 seconds. A transaction-alert flow was also added — customers now receive an instant WhatsApp notification for every login and payment event, dramatically reducing unauthorised-access windows.

• OTP delivery rate jumped from 88% to 99.4% — eliminating the signup drop-off
• Completed new user registrations increased 18% in the first month after launch
• Fraud-related support tickets dropped 72% as real-time transaction alerts gave users instant visibility
• Average OTP delivery time fell from 4.2 seconds to under 1.8 seconds

Moderno was relying almost entirely on email marketing — and it wasn't working. Their email open rate had fallen to 9%, and 74% of customers were abandoning carts without buying. With Black Friday approaching, the team needed a channel that customers actually read — fast.

Ritorica built a two-part strategy. First, a segmented Black Friday campaign sent rich Viber messages with product images and personalised recommendations to 200k subscribers — backed by SMS for non-Viber users. Second, an automated abandoned cart sequence: a WhatsApp message with the exact product photo and a one-tap checkout link triggered 1 hour after abandonment, with an SMS fallback at 3 hours.

• Black Friday campaign generated 4.7× ROAS — compared to 1.1× on the email campaign the previous year
• 31% click-through rate on the Viber campaign within the first 2 hours of send
• 18% of abandoned carts were recovered by the WhatsApp flow, up from 2% via email
• Revenue from messaging channels increased 340% year-on-year during the campaign period

HealthFirst was losing an estimated $180,000 per month due to a 22% patient no-show rate across their 45 clinics. Staff were spending hours each day making manual reminder calls — a process that was slow, inconsistent, and burning out receptionists. Rescheduled appointments were often lost entirely due to the manual back-and-forth.

Ritorica integrated with HealthFirst's booking system via API and deployed a fully automated reminder sequence: an SMS reminder 24 hours before each appointment, followed by a WhatsApp message 1 hour before with a branded confirmation prompt. Patients could reply with a single tap to confirm, cancel, or reschedule — and the system updated the calendar automatically. Cancelled slots were added to a waiting list and filled within minutes.

• Patient no-show rate dropped from 22% to 8.8% — a 60% reduction
• $108,000 in monthly revenue recovered from previously lost appointment slots
• Over 120 staff hours per month freed from manual reminder calls
• Waiting list fill rate reached 91% — cancelled slots rarely went unfilled

SwiftRoute's call centre was overwhelmed. "Where is my package?" accounted for 45% of all inbound calls — hundreds of thousands per month. CSAT had dropped to 72% as wait times climbed. With 3 million monthly deliveries and a growing customer base, the volume was only going to increase. More agents wasn't a sustainable answer.

Ritorica connected to SwiftRoute's logistics system and built an automated notification sequence that triggered WhatsApp messages at each delivery milestone: order confirmed, collected from warehouse, out for delivery, and delivered. Each message included a live tracking link and the estimated delivery window. For customers without WhatsApp, an SMS fallback was activated automatically. A push notification layer was added for app users.

• Inbound "where is my order?" calls fell 40%, freeing up the call centre for complex issues
• CSAT score rose from 72% to 94% within 90 days of launch
• 18 call centre agents were redeployed to fraud and escalation teams
• First delivery attempt success rate improved by 11% as customers could reschedule via WhatsApp reply

ConnectX had 310,000 subscribers who hadn't used any service in 90 days — nearly 13% of their total base. Their standard email re-engagement campaigns were generating under 2% reactivation. Competitors were undercutting on price and aggressive win-back offers were costing margin. The CRM team needed a new channel strategy, not a bigger discount.

Ritorica built a personalised re-engagement sequence using each subscriber's historical usage data. Day 1: a push notification with a service-specific offer based on their most-used feature before going dormant. If unopened after 48 hours, Day 3: a Viber message with a richer format — image, headline, and a single CTA button. If still no engagement by Day 7, a final SMS with a time-limited offer. All messaging was personalised at the individual level — no generic blasts.

• 22% reactivation rate on the dormant segment — 11× higher than the email campaigns it replaced
• Monthly churn across the full subscriber base dropped 14% within 60 days
• $2.1M in previously lost subscription revenue recovered in the first quarter
• Average offer discount required fell from 35% to 18% — personalisation reduced the cost of winning customers back